Our Approach

Reaching and maintaining good health shouldn’t be a struggle. It should be a rewarding and enjoyable experience. Fitpack is not about restrictions. Instead, it’s about helping people make conscious, informed decisions about their health while helping them stay consistent and on track towards their goals.

Our main goal at Fitpack was to design a product that would help people succeed over the long-term. A crucial reason for why most people fail when it comes to fad diets and restrictive ways of eating is mainly because of emotional factors and habit formation. To be more specific, dieting in general causes people to attach negative emotions towards food, and this leads to an unhealthy relationship with eating. Also, many times when people choose to go on a diet, they haven’t yet acquired the habits needed to sustain their dieting psychologically.

Dieting causes people to attach negative emotions towards food.

At Fitpack, we help people build and most importantly maintain healthy habits.

As human beings, we are run by our habits. With each activity we entertain during each day, we are creating feedback loops in the brain. These feedback loops are sub-consciously automatic, so they are like our very own autopilot mode. The way we think, the way we eat and the way we ultimately live is based on our habits. At Fitpack, we help people build and most importantly maintain healthy habits first, and move toward developing a positive relationship with eating. Once this positive relationship with food is established, then people can move forward towards their health and fitness goals, in a healthy, sustainable way.

One of our company mottos is “No More Dieting.” We have designed Fitpack to be an effective solution for fad dieting and to help individuals move away from unhealthy relationships with food, into a lifestyle of health and wellbeing. Through plant-based meals and an interactive personalised platform, Fitpack provides the tools that people need to achieve long-term health and wellbeing.

We have designed Fitpack to be an effective solution for fad dieting.

Be among the first to use the all new Fitpack app.

Launching January 2020

Sarah's story

This is how Fitpack has impacted Sarah’s life. Through a plant-based diet and regular exercise, Sarah has sustainably transformed her health and wellbeing.

What our users are saying

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